If you are having difficulty in finding network marketing prospects, it's likely because you have been told to use methods that don't work. Many people in MLM struggle to build a downline, and work hard at it without seeing any results. Often they end up quitting their business. No one should give up their dreams, especially when there is a method that works. If you want to become financially secure in MLM, the first thing you need to do is learn what strategies will help you find network marketing prospects.
The way entrepreneurs build a successful MLM is a lot different today than it was several years ago. However, most of the training material offered to people who are new to the industry has not kept up with new technology and changing times.
One of the biggest mistakes a network marketer can make is to believe that everyone is a potential customer or distributor. Usually they will start by approaching people that they know. The belief is that because there is a relationship, their friends will automatically be interested. However, just because they are your friend does not mean they will want your products. We don't all have the same interests. No matter what you are marketing, it won't be for everyone. So you should not think that friends and family will be good network marketing prospects.
A strategy that is even worse is approaching total strangers in shopping malls, going door to door and so on. Think about it from their point of view. Would you listen to a total stranger make a sales pitch? This not only doesn't work, but it gives MLM a negative reputation among many people, which is very unfair to the industry.
Building your business should be enjoyable for you, not stressful. You will find network marketing prospects by no longer doing methods that don't work, and start doing what does work.
The strategy I am referring to is using the internet to generate qualified leads. A prospect who is qualified is one who has responded to your marketing efforts, and has requested more information from you.
In order for this method to be effective, you need to promote the benefits a person would receive by using your products. Think of what needs or desires your network marketing prospects may have. If you market skin care, it could be that your products eliminate blemishes, or reduce lines and wrinkles. Then create content that explains how you can help them. You need to portray yourself as an expert in skin care, or whatever it is you are marketing.
This strategy is about being an expert in your products and the results they provide to people with no mention of MLM or your business opportunity. Your marketing efforts should be focused on finding people who will love your products and want to use them. At this point in time, you should not be concerned about the business opportunity.
You will start getting results with network marketing prospects who will see the value in your products and the benefits they will receive. These are people who will use them, whether or not they can make money. This will help you grow your downline and provide you with residual income, which is one of the biggest advantages of MLM.